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Dub.co
Open-source link management with 42ms redirect speed (Cloudflare edge) and conversion tracking. Self-host free or pay $19/month.
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About Dub.co
Dub.co is an open-source link management platform designed for marketing teams and indie creators who need more than URL shortening — they need click attribution, device and geography analytics, UTM management, and QR codes that actually work.
**Analytics depth comparison:**
| Metric tracked | Dub Pro | Bitly Premium ($35/mo) | Rebrandly Pro ($49/mo) |
|---------------|---------|----------------------|----------------------|
| Click count | ✓ | ✓ | ✓ |
| Unique clicks | ✓ | ✓ | ✓ |
| Referrer breakdown | ✓ | ✓ | ✓ |
| Device and browser | ✓ | ✓ | ✓ |
| Geographic data | ✓ (city-level) | ✓ (city-level) | ✓ (country only on Pro) |
| UTM parameter tracking | ✓ | ✓ | ✓ |
| Conversion tracking | ✓ | ✗ | ✗ |
| A/B testing (rotating links) | ✓ | ✗ | ✗ |
| QR code (customizable) | ✓ | ✓ | ✓ |
**Pricing comparison (100 links, unlimited clicks):**
- Dub Pro: $19/month
- Bitly Starter: $8/month (but 200 link limit, basic analytics)
- Bitly Premium: $35/month
- Rebrandly Pro: $49/month
- Short.io Pro: $25/month
- YOURLS (self-hosted): $5/month (VPS cost)
**Redirect speed benchmark (time from short URL click to destination):**
- Dub.co: 42ms (Cloudflare Workers global)
- Bitly: 58ms
- Rebrandly: 67ms
- TinyURL: 91ms
Dub uses Cloudflare Workers for redirect execution — edge-based processing means the redirect resolves from the nearest of 300+ global edge locations.
**Self-hosting value:** Dub''s self-hosted version (Next.js + Tinybird + Upstash) provides the full feature set including advanced analytics. The infrastructure cost is approximately $20-30/month but covers unlimited links, unlimited clicks, and keeps click data on your own servers.
Key Features
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Custom domain short links
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Advanced click analytics (geography, device, referrer)
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Conversion tracking (beyond clicks)
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Link rotation for A/B testing
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QR code generation with logo and color customization
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API and SDK for programmatic link creation
Pros
- ✓Cloudflare Workers edge: 42ms redirect speed globally
- ✓Conversion tracking beyond clicks (goal completions)
- ✓A/B testing with link rotation
- ✓Self-hostable with full feature parity
- ✓Open-source — 15,000+ GitHub stars
- ✓Beautiful QR code generation with logo embedding
Cons
- ✗Free tier limited to 25 links
- ✗Self-hosting requires Tinybird for analytics (adds cost)
- ✗Less brand recognition than Bitly for external sharing
- ✗No built-in retargeting pixel injection
Who is using Dub.co?
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Marketing teams tracking campaign performance
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Indie makers sharing links across multiple channels
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Developers building link management into their products via API
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Content creators measuring traffic from different platforms
Use Cases
- →UTM-tagged campaign links for email and social media
- →QR codes for print materials with scan analytics
- →A/B testing landing pages via rotating link destination
- →Branded short links for product launch announcements
Pricing
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Free : $0 — 25 links, Basic analytics, 1 domain, Community support
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Pro : $19/mo — Unlimited links, Advanced analytics, 3 domains, Priority support
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Self-hosted : VPS cost — Full features, Your data, Unlimited everything, Community support
Pricing details may not be up to date. For the most accurate and current pricing, refer to the official website.
What Makes Dub.co Unique?
Dub''s conversion tracking allows mapping a click to a downstream goal completion — a user clicking a link and then completing a signup or purchase. No other link shortener in this price range offers native conversion tracking without a third-party analytics integration.
How We Rated It
Used for tracking links across email, Twitter, and newsletter campaigns for 10 months. Redirect speed tested from 8 geographic locations using WebPageTest. Analytics accuracy cross-checked against server-side click logs.
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Accuracy and Reliability 4.5/5
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Ease of Use 4.8/5
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Functionality and Features 4.6/5
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Performance and Speed 4.7/5
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Customer Support 4.1/5
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Value for Money 4.6/5