The battle of the latest digital disc technology actually goes back farther than most people know. Toshiba and Sony have been battling to create the next big thing for data storage and movies for many years. The companies worked together and built on each other’s technology to create CD’s (compact disc). In the past, the companies involved eventually compromised, like the CD and DVD (Digital Video Disc). Around 1995, after the DVD had become wildly popular, Sony and Philips felt they had not received their fair share of the royalties of this technology and began developing the next generation of data storage and movie discs. In their latest creation, these companies have not been able to agree or work together so consumers have been forced to choose between HD DVD or Blu-ray discs for their high definition movies and storage.

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