Linkbaiting is an online strategy to attract links from other web sites to yours. The idea is to use some type of compelling content on your web site that other webmasters will want to link to. Those who perfect the art of using linkbait often see hundreds or thousands of links to their site from a single unique article, image, video or other type of content.

Why are backlinks so important? The more links you get to your web site, the more traffic (surfers) you will get as well. And the more traffic you get, obviously, the more money you can make. And it’s not just webmasters who are using linkbait; bloggers have jumped on the linkbaiting bandwagon, and even YouTube and MySpace users have gotten in on the act.

So if you have a web site, blog, or even a MySpace page, how can you attract lots of links (and Web surfers) to your page using linkbait? Here’s how it works:

The most common kind of linkbait is the humble article. Articles that work best as linkbait have a few similarities. First, they must be current. Second, they need to have an air of controversy or immediacy about them. And finally, a successful linkbait article must be unique. When these three parameters fall into place, the results can be amazing, and you can wind up getting an avalanche of traffic to your web site, blog or MySpace page.

A good example of linkbait is in the now ubiquitous Apple iPhone. In the lead up to the iPhone’s launch, there was intense interest in the phone, so any article that mentioned it had at least some appeal.

But the best iPhone articles, that went on to become great linkbait, were not just about the upcoming launch of the iPhone; they also had something controversial about them–perhaps an outrageous claim about an iPhone feature, or a rumor about a feature it would not include.

And of course, the best iPhone linkbait articles were also unique. After all, it’s no good simply writing about something that is current and controversial if everyone else is doing the same thing. That’s a sure-fire way to ensure your article gets buried amongst an avalanche of related content online.

Of course if you’re not a fantastic writer, you can always find a writer online to help you write your linkbait article. If you really want to attract the greatest number of the backlinks to your site, it is imperative that you have a professionally written article that is current, controversial and unique.

This combination has proven to be irresistible as linkbait, and can even attract links from the “big boys” online, such as Yahoo, CNN or other established portals.

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