I bet you’re wondering just what the term “bum marketing” is, aren’t you? It sounds like it might even be unethical or blackhat, but I assure you, it’s not! It’s a perfectly ethical way to make extra money on the internet, and in this article, I’ll go over the basics to get you started on the track to earning extra cash using bum marketing techniques.

The term “bum marketing” was originally coined due to the fact that it’s so easy, and free, that even a bum could do it. Bum marketing, in a nutshell and in its most basic form, includes the following steps:

1. Write an article about a specific niche or area with relatively low competition.
2. Plan to submit the article to a popular article directory.
3. Include a link to an affiliate product in your author’s resource box.
4. Have the said link point to a page within your site, or another landing page with a review of the affiliate product and the affiliate link to it.
5. Cross fingers, and wait for Google to pick up the article.
6. When people search Google for what you wrote about, they get sent to your page.
7. Hopefully, the visitor reads the review, clicks the affiliate link and buys the product or service, earning you a commission.

The above steps are a very basic outline of what bum marketing involves, and many, many pages could be written on this highly popular form of internet marketing.

The key to success with bum article marketing is writing articles that involve a niche/product/service that has the least amount of competition as possible. This may be easier said than done, but every day, someone is releasing something new. Be the first to talk about it, sign up for their affiliate program, write an article on it, and submit to Google. The reason that articles get picked up in Google (besides the fact that Google loves unique content) is because the bigger article directories (like ezinearticles.com) have high PageRanks and depending on what you wrote about, can usually muscle the article right up the ladder when it comes to search results.

Example scenario: I find someone that wrote an ebook that shows you how to breed “exotic widget fish.” The first thing I would do, assuming they have an affiliate program, is sign up as an affiliate, and start pumping out articles on the techniques to breeding exotic widget fish. Utilizing my existing site (if you don’t have one, sign up for a free blogger.com blog) I would write a few reviews on the widget fish ebook, and include affiliate links to the actual ebook sales page. I would submit my article to a big article directory, and in my resource box I would include a link to my page that reviews the ebook. After a few days, my article would appear on the first page of Google when people search for information on “exotic widget fish,” and with any luck, they would see my site, click on it, read the positive reviews on the ebook, click the affiliate link, and buy it!

You would be shocked if I told you how easy this was. If you can pump out 3-5 articles a week, utilize the above steps, you could honestly start making a terrific residual income that could last for years to come.

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