If you have blogged, you are almost certainly aware of what a niche is. For those new to blogging, a niche is a small specialized segment of a whole market. In blogging, it is more specifically a certain topic. For example, some niches include weight less, diabetes, music, etc… These are all niches, and niches can get very specific. The ones I have listed are quite narrow, and have lots of sub-niches (not sure if that is technically a word, but you get the point).

For those who want to take up blogging to make money, picking the right niche is very important and will ultimately determine how successful you can be. Many people do not get past this part of blogging, because for many it is the hardest. Even though it sounds easy, it is sometimes hard to think of a niche that you will want to write about regularly (because after all, a blog is all about updating content regularly). Nonetheless, if you can find a good niche, you’re past the first step on the road to becoming a successful blogger.

Now, finance is often a very popular topic for bloggers. Many choose to write a blog on finance, go and buy a classy domain, an attractive template, and usually add WordPress. You begin your blog, and update it with new posts daily. You do a great job of advertising it, through methods such as telling your friends, placing it in your signature on a forum, posting on others blog, and so on. So far, it seems like you are doing a good job. Sure you are, but you aren’t doing a great job, and your room for success is currently limited. Why? Because you have not chosen a niche. Finance is a topic, while a niche is much more specific. For example, Finance in New York maybe be a niche, or All About Federal Taxes may be a niche. As you can see, these are much more specific, and thus are good niches.

As you can obviously tell, the market will be a lot smaller for the Finance in New York blog than it would be for the Finance blog. The Finance blog would be competing with blogs all over the world, while the New York one would be competing with blogs in and about New York (which will obviously be much less). All you have to do is go on Google, and search the keywords “New York Finance.” Go through the first few pages and see how many blogs come up. Do not go to the 11th, 12th, and such pages. These will not be much competition, and you should concentrate more on the first few pages of results.

Since you have picked New York Finance, you will find a lot less blogs on Google than you would if you had just searched Finance. There would be too many blogs on Finance, and you would probably lose all hope after that Google Search. With New York Finance, SEO, good content, and dedication will all have you in high ranks on the search results very fast.

On top of the above advantages, picking a specific niche makes it much easier to use Google AdWords. You can narrow down on keywords “New York Finance” which will be much less expensive than an extremely popular keyword such as “Finance.”

From personal experience, I cannot stress enough to pick a specific niche. I tried blogging about Finance myself years ago, and gave up before I even blinked. Not to say I am a quitter, but I just realized that there was way too much to competition. Pick a good, specific niche, and you will find that soon people will have to compete against you, because you will be up at the top!

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