In what could be described as a marketing ploy to advertise to the adult female demographic, Yahoo has launched Shine, a new web site which Yahoo claims will reach approximately 40 million women, aged 25 to 54.
Yahoo Shine: Useful Women’s Web Site, or Cynical Advertising Ploy?
YouTube Reveals Video Analytics Tool
Ever since Google bought YouTube in 2006, the company has tried to improve upon the streaming video site’s winning formula. And so far, Google’s handling of YouTube has been successful, increasing the number of viewers using this site every day, and turning YouTube into a global cultural phenomenon.
Google Proposes a Nationwide Wireless Internet Network
Google representative Richard Whitt recently petitioned the Federal Communications Commission (FCC) to allow Google Inc. to develop so-called television “white space” for wireless Internet access throughout the entire United States.
Microsoft Losing the Online Search Battle
Even though Microsoft Windows has dominated in PC World for decades now, the company has always had a hard time coming to grips with the Internet, and more specifically, how to monetize their web presence. For example, Microsoft’s “Live Search” has remained a distant third behind Google and Yahoo since its inception. But lately, Microsoft’s share of the search market has been in near-freefall.
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