On Thursday Yahoo announced that it would begin including hundreds of online games for free download from its portal site. In an unusual marketing twist, Yahoo is integrating commercial advertising into the games. Whether or not the public will accept advert-heavy video games remains to be seen.
Yahoo! Injects Commercials into Video Games
Microsoft and Netflix Team Up for Xbox Movies
Media blogs and forums have been buzzing over the past few months with speculation over a possible deal between Netflix and Microsoft to allow Netflix subscribers to view streaming films and television shows on their Xbox 360 game consoles. Rumors began circulating regarding a potential partnership between the two companies after Netflix CEO Reed Hastings joined the Microsoft board of directors in 2007.
E-Sports Gamers - A New Breed Of Sports Heroes Is Coming
The jocks are getting their just desserts – sports has only recently climbed up a notch from the traditional showdown of physical or mental prowess, and has bled out into a category which is all but indescribable – video games. Suppress your urge to scoff at it either, as thousands of esports fans will drown out any derisive remarks you make about how video games can create sports stars. It may be a budding phenomenon in the United States and Europe, but in South Korea, esports vies for popularity with the country’s Major League Baseball, and its superstars are considered demigods.
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