Fashion lovers around the world will love this blog: I Am Fashion, written by two contributors aptly named Harrods Girl and Barneys Girl. The blog has been around since December 2004, and provides valuable practical opinions and approaches to the latest in beauty and fashion trends. Harrods Girl is a self-described “fashionholic,” and a student based in London. Barneys Girl, on the other hand, is another fashion lover based in Chicago.
Both avid trend and fashion-watchers, they provide insight from fashions seen in the latest runway shows, red-carpet events, magazines, makeup campaigns, as well as fashion they see on the street. Their sensible and no-nonsense blog entries take out the intimidation many women get in other fashion blogs, while offering useful ideas and applications. The relevant nature of the blog makes it easy to relate to, whether you are a working woman looking for spacious yet stylish bags that can carry your daily necessities, or a student with a small budget who wants to vamp up their spring wardrobe. Reading their entries, it is easy to see why many women trust the opinions of I am Fashion: they not only value looking good, but put emphasis on wearability, quality, and value for money.
Add to that the humorous and easy-reading tone, and you might just catch yourself spending the entire day reading through their past entries. They make fashion and being a girl so much fun, and it also makes you want to go shopping. The blog is easy to navigate, clean and crisp with a white background and lots of photographs. The contributors’ love for fashion is evident in the Vivienne Westwood quote you will find at the top of the page. They critique both haute couture and affordable street brands found in both the US and in Europe, as well as provide affordable alternatives to expensive looks. Stylish celebrities have a special place in I am Fashion, as the writers are expressive about whose looks they love, complete with photos and descriptions.
Although they are blatant about what beauty products they love, readers are guaranteed honest opinions because they post pros and cons, as well as tried-and-tested products. Besides voicing out their opinions on makeup shades and products they love, they make it easy for readers to shop for those products by giving recommendations on how to find suitable shades for skin tones.
Harrods Girl and Barneys Girl illustrate the point that it is always important to have classics in your wardrobe. Classics never go out of style and utility, yet they encourage creativity in finding your own style. Their take on classic dresses, wardrobe essentials such as cardigans and jeans, give the reader ample and practical fashion sense. Readers can easily tell that both writers of the blog know what they are talking about and aren’t merely dishing out baseless opinions.
If readers still want to know more, no problem. The girls post their email address on the blog so that readers can easily communicate with them, and even ask questions about certain trends. What more can you ask for in a fashion blog?
