The Mac and PC debate goes back long before most of us even used computers. PC’s and Microsoft still pretty much dominate the computer industry but Apple is slowly sneaking some market share away. On Monday, Apple Inc. chief executive officer Steve Jobs introduced the Safari web browser for Windows-based computers. Safari was previously only available on Mac computers although Internet Explorer has been available on Mac’s for some time now. Apple Inc. has always been known for the revolutionary and addicting products, and they believe Safari will accomplish the same task. Safari will go up against the pre-installed Microsoft Internet Explorer on Windows-based computers which owns about 78 percent of the market share. The other contender in the Internet browser arena is an open source project known as Mozilla Firefox which has quickly stolen 15 percent of market share. All 3 of these top Browser contenders are available for free. While Safari definitely dominates the Mac browser world, it currently only comes in at about 5 percent of the overall Internet browser market share.

Apple is excited to introduce PC users to innovative Apple products. Steve Jobs claims that Safari will outperform all the PC browsers by being twice as fast. Apple has increasingly made its products available to multiple platforms. The iTunes music store and iTunes itself have been available to PC users for several years. The increase of multiple platform applications is designed to steal more users from their familiar PC’s and get them interested in trying a Mac. Apple Inc. still has a lot of room to grow but they have been doing pretty well for themselves over the last couple of years. According to IDC, a market research company, Mac sales have grown at a great rate and have grown about 1.4 percent in the United States over the last two years. Apple has the products and applications to persuade people away, they just need to overcome the familiarity hurdle of Windows-based computers. “Safari is another Trojan horse that introduces an innovation of Apple to the Windows community and entices them to the Mac platform,” said Tim Bajarin, an industry analyst at Creative Strategies, a technology consultancy.

The timely announcement of Safari to Windows users came a few weeks before the long awaited release of the Apple iPhone in the United States. Steve Jobs, one of the most charismatic and exciting CEO’s in the world, also threw in that Safari would be the featured browser of this new, ground breaking cellular phone. Any applications designed for Safari will also be compatible with the new iPhone. Following Steve Jobs announcement, many people were excited and are predicting a strong increase in Mac users and the overall sales of Apple Inc. products. Some analysts believe that it won’t have that great of an impact but will just create a stronger community where computer users will use the platform they are comfortable with but will also have the ability to pick and choose their applications and not be restricted by the manufacturers.

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