Whether you are a PC person or a Mac person, reliable customer service is critical when buying a new computer. Perhaps that’s why so many knowledgeable consumers seek out customer experience surveys and reviews by other users before purchasing. To help facilitate this research, Forrester Research has conducted an extensive “customer experience survey” of all the major American companies, from Apple and Dell, to American airlines and Citibank. The results of the survey are surprising in some ways, but one result in particular wasn’t a great shock: Apple continues to trounce PCs when it comes to so-called “customer experience.”
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