If you’ve been in the internet long enough, you might have accidentally landed on sites where they promise you big bucks in no time at all. Maybe you got curious with all the claims that they have been in vacation more than twice this year because of the perfect work at home opportunity. So you give your e-mail to get more information. Immediately, there’s a response basically telling you that recruiting others would mean money while selling things online. Welcome to Multi-Level Marketing.
MLM has been around for decades now and it has taken so many forms. The most popular of course are the ones thriving through the internet. Gone are the days where you have to visit people to introduce the opportunity to them. Even though such face-to-face marketing is still practiced, it’s not as wild as before. Besides, no one really loves the idea of having someone over they don’t even know inside their homes. So they go online where everyone could be as safe as they want. They create sites with videos testimonies and pictures. There was even a site where they park their super sports car, and talk about how much fun they had in their numerous visits in Vegas before they continue with the program. Smart Eh?
But MLM has received some bad reputations that started for as long as I can remember. I think it all started when Amway was accused of pyramiding in 1979. That was a very long time but pyramiding is still a perennial reality that anyone should look out for. To keep it simple, pyramiding is simply a practice of a company wherein they encourage their members to recruit more members instead of selling the product. In turn, the primary source of income for its members is the number of members they have recruited instead of the products they have sold over time. The members will be required to pay a fee for “training.” Going back to Amway, they were not doing this, but they were known to sell their wares at a very low price and at the same time, give ridiculous testimonies on how great the company is.
The difference between a legal and illegal MLM companies is so vague that you can’t really tell the difference between them. Unfortunately most of the companies you want to sign up for still requires you for a small training fee. I really don’t understand why, but they just want a small piece of money from you before you can go ahead and sell their stuff.
The best thing to remember when you’re signing up with an MLM company is legitimacy. Look for “the stuff”: proper business registration with BBB, toll free number, proper address (no PO) and other things. A money back guarantee is also a good thing. Also always remember that you’ll be selling something quite expensive. The rationale for this is that everyone should be earning from your earning because of the recruitment strategy so it could be really hard to sell one if you’re not really persistent with your marketing strategy.
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