Use grassroots marketing strategies to develop clients for your business and create a buzz in your community. Here are sure ways to get a potential customer’s attention.
1. Give away business cards
Get a goal of how many cards are you going to give out today. If it’s a number like 10, then put them in your pocket. Then give them away. You’ll know if you have done it or not just look into your pocket. Use flyers and brochures as well. Does this mean if you give out cards or flyers that they’ll be customers? No, you’re just getting the word out that you are in business.
2. Look for help from the local community
Use word of mouth power. Get some volunteers to help you with the legwork. Cover areas like local businesses, schools, churches and other civic events. Multiply your time and effort through other people’s time and effort. Talk with neighbors, friends, relatives and family members.
3. Join in local events
Participate in social events like in church meetings and local community projects. Expose yourself and try to do some networking. Visit your Chamber of Commerce. Be proactive in getting the word out. Participate in charity events.
4. Attend your children’s PTA meeting
This is a great way to meet the parents of your children’s schoolmates.
5. Give free samples and trial offers
If you sell health drinks, its best to put up a promotional booth inside a gym. Have free tasters so gym clients can try them. If you are selling water purifiers, it’s best to have a sample unit that you can lend people so they can use it for couple of days. This way, they can compare their old water purifier with your new one.
6. Post ads in stores
Try taking with store owners if you could post ads into their stores. Ask for their permission before posting.
7. Use the 3 foot rule
Anytime you come across a person 3 foot from you, you say “Hi”. If you come in contact with a person whether in a line or in restaurant you speak. If you are in an elevator, you can address them all at once, “Hello.”
8. Use the 30 second rule
The first one was the 3 foot rule; this one is the 30 second rule. Know the difference. Anytime you create conversation with anyone for more than 30 seconds means they have come into your life for a reason. Introduce yourself and say something about your business and what you do. “Hi my name’s John Wilson and I own a marketing company.”
9. Know the answer to the question
The normal question in a first meet is the question, “what do you do?” Learn the answer to this basic question with an automatic response like “I sell medical supplies to medical institutions.” It has to be a knee jerk response.
10. Buy only from prospects
Buy only from potential prospects or clients. It’s a simple deal. Choose to do business with people who will do business with you too. If you are buying a lawn chair, purchase that lawn chair to a store that will also do business with you. There are thousands of stores to choose from.
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Thank you for your article. It’s very helpful for because now, I’m taking maketing class, and I’ve been learning about Grassroots marketing. It’s such a good new marketing tool.
Comment by Grassroots Marketing — July 14, 2009 @ 11:53 am