Webmasters have keen interest in web sites such as Digg and others as those web sites can be of great use to them as far as gaining exposure and growing traffic are concerned. A perfect example of this is John Chow’s Blog. John Chow is a self proclaimed “Dot Com Mogul” and his blog has benefited greatly from the power of Digg and other similar web sites. A few months ago he made a post about the Top Google AdSense earners and once that post showed up at Digg.com, his blog grew at a rapid pace. Now, just two months later, the blog gets over 300,000 page views each month. Although he reported that his blog earned only $1,361.64 in October, after making some tweaks and writing a story about the World’s Most Hi-Tech Urinal, he made over $400 on one day alone and should significantly surpass his October total this month.

So, where is this long introduction heading? The value of SlashDot. In a post that was made recently, Chow talks about where his traffic came from. Although Digg may be larger than SlashDot, it actually drives less traffic to one’s web site. SlashDot is a tech news site just like Digg; however, unalike Digg, all news stories on SlashDot are posted by the many editors and the posts stay on the front page longer. While making the Digg homepage will only last a few hours, stories on SlashDot tend to be on the home page for 24 hours or more, which leads to more traffic. Obviously, it is much harder for a story to get on SlashDot, but you should still submit to the site as many webmasters are completely neglecting it due to the popularity of Digg. In Chow’s case, Digg only drove about 15% of the traffic or over 8000 uniques, while SlashDot drove about 33% of the traffic or 18,000 uniques.

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