If you’ve been involved in search engine optimization (SEO) for more than a day, you know that the best SEO techniques and rules can change at any time. If you go to your local library to learn about search engine optimization you’ll be lucky to find anything, let alone anything up to date. The most current information about search engine optimization has to be found on the web. And for those who are new to this industry, it can be quite a challenge. Valuable information can be found and learned by visiting different SEO blogs and forums but any information taken from these is only as trusted as the person who wrote it. Here is a list of well known (and very respected) search engine optimization experts that you can trust and learn a lot from.
Danny Sullivan – One of the original SEO experts, Danny Sullivan’s expertise dates back to April 1996 when he published research about search engines called “A Webmaster’s Guide to Search Engines.” About a year later, Danny started Search Engine Watch which is still available today. Search Engine Watch is a resource to those in the SEO industry. You can find tips, news and other information about everything to do with search engine optimization. Another popular SEO resource, Matt Cutts of Google, has said that Search Engine Watch is a “must read.” In addition to Search Engine Strategies, Sullivan began the Search Engine Strategies conference that is one of the most popular search engine optimization events. Danny Sullivan continues to own his own consulting business and maintains a personal blog called “Daggle.”
Matt Cutts – Google’s search engine optimization expert, Matt Cutts, has been known to give advice and a little insight to how Google search works on his blog. Cutts studied information retrieval at the University of North Carolina at Chapel Hill while working towards his Ph. D. Although Matt only finished with his masters degree from the university, he obtained a job in Google’s quality group and has worked hard to uphold Google’s Webmaster Guidelines and ensure that tricky SEO experts don’t damage the quality of Google’s search engine results.
Aaron Wall – Widely known for his e-book titled SEOBook, Aaron Wall is known as one of the top search engine optimization experts in the industry. SEOBook is one of the most popular search engine optimization resources available because it is frequently updated by Aaron. And since this book is distributed through the Internet, the updated version of this book can easily be obtained. Aaron Wall shares his insights on SEO and sells his e-book through his blog (www.seobook.com). Wall also introduced Threadwatch.org which is a very popular forum where many people can share information and ideas about SEO and Internet marketing. Wall was also a part of one of the most closely watched lawsuits by Internet bloggers. Aaron Wall was sued for comments posted on his blog which raised the question about who is responsible for blog postings. Aaron’s case was dismissed.
Rand Fishkin – Owner of the extremely popular SEO website resource and Internet marketing firm SEOmoz, Rand Fishkin contributes to blog posted on SEOmoz.org along with other trusted experts in his marketing firm. Fishkin is a well known SEO expert and participates in many of the conferences including Search Engine Strategies and PubCon. Rand Fishkin began a big buzz with an anonymous website that was created to help him buy a Super Bowl advertisement to propose to his girlfriend. Unfortunately the plan fell through but Rand was able to propose to his girlfriend during her favorite television show, Veronica Mars.
Barry Schwartz – The youngest SEO expert in the group, Barry Schwartz is known for his blog and reporting of search engine marketing news. Beginning in 2007, Barry became the editor of Search Engine Roundtable, a resource for search engine optimization news. Schwartz is also the CEO of RustyBrick, Inc. which is a web development company based in New York. Barry Schwartz is very active in the SEO community with his own sites as well as contributing to Danny Sullivan’s Search Engine Land, where his is a news editor and a moderator on Search Engine Watch and WebmasterWorld’s PubCon.
If you think your name should be mentioned in this article, feel free to contact us. :)
Comment by Peter — April 24, 2007 @ 5:41 pm