Google introduced AdWords as a way for website owners and businesses to advertise on Google and its partner web sites throughout the Internet. Because of its flexibility, AdWords has become one of the most common and strongest advertising programs on the Internet. Google gives the advertiser much more control over how the ad appears, where the ad appears and allows you to advertising options for all kinds of budgets. It is very simple to set up a Google AdWords account. After your initial set up, you can select your relevant keywords, phrases and search terms that you would want your ad to show up for. You can select as many keywords as you’d like but they should be relevant to what your business or web site contains. Once your account and keywords are set up, your ads will appear in Google’s sponsored results when someone uses the keyword phrase or terms that you selected. The easy and quick setup makes Google AdWords a great way to advertise on the Internet instantly. But it’s not free and since every time your ad is clicked it costs you money, how do you maximize your return on this advertising investment? Here are some tips and strategies to maximize the benefits of AdWords and turn out a good conversion rate and return on investment (ROI).
- Make the most out of your advertisement’s headline. Scientific studies show that the first thing a searchers eye catches it the headline. That is what it’s there for. You need to ensure that your headlines are descriptive and contain the search terms that the user is looking for. Your advertisement’s headline has to be descriptive to whatever is on the web page. Loading your headline with keywords is going to look spammy to a user and you will notice very few click throughs. Use your keywords in this headline but make sure it reads naturally and appeals to whoever is searching for that term. One of the best ways to optimize this headline is to try out a few different possibilities. If you are torn between 3 or 4 different headlines, try each of them out for a week and see which one has the highest conversion rate and continue to use it in your Google AdWords advertising campaign.
- In the beginning, start low on your AdWords bidding. The temptation may be to top the highest bid so your ad shows number one on the first page of the search results but this may end up being very costly to you. The best approach is to start off with a small bid and get a feel for how Adwords work and how well it is going to work for your particular web site or business. After you have sufficiently tested out AdWords and have a good feel about how much it is really going to cost you, weigh the cost against the benefits and increase your bids if you feel it is the right choice.
- Make your Ad description interesting. Before a visitor clicks on your ad, they are probably going to read the full description. You want to make sure that this description gives them a good idea of what they are going to see if they continue to click on your advertisement. Avoid stuffing the description full of old fashioned sales gimmicks and words. Make sure that your description is accurate and relevant to what is on your web site. If you misrepresent your web site anywhere in your ad, whoever clicked on that ad is not going to be happy and will probably not trust you or your site. This is a quick path to a low conversion rate which will cost you a fortune. Every time your ad is clicked it is costing you money. You only want qualified searchers clicking on your ads. Give them a good idea of what they are going to get when the click through to your web site.
Advertising is the life blood of your business. Don’t throw money away by ineffectively using AdWords. By following these basics, you can make the most out of your online advertising budget and reap the rewards.
