Digg.com in Acquisition Talks with News Corp. and Others

There have been a lot of recent web startup acquisition deals over the past few years. Now, Digg.com, the San Francisco based news syndicate, may be acquired by Rupert Murdoch’s News Corp in the coming weeks. The web site’s founders Kevin Rose and Jay Adelson, who report that their web site gets over 20 million unique monthly visitors, are looking for at least $150 million.

$150 Million seems like a high figure for a web site that only makes around $3 Million annually, but they reportedly have “multiple groups” interested. Rose and Adelson are not desperate to sell. If Digg is not acquired in the coming days, chances are they will start another round of financing. They raised well over $2.5 million in Series A financing with investors including the Omidyar Network, founded by eBay founder Omidyar Pierre, and others.


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