In the search engine optimization (SEO) industry, linkbaiting is debated as being a technique to gain links or just a result of producing good content. Whatever your intentions are, linkbaiting can gain instant success in a link building campaign. Generally speaking, linkbait is some sort of content (article, picture, poll, etc.) with the main intention of gaining links from many different sources. With the advent of “Web 2.0” and the popularity and rise of social bookmarking sites, one good piece of linkbait can gain you more visitors and links than you could request in a year. It is a common technique for new sites that are looking to gain some attention to their young web site. So you can now see the debate. Putting out good quality content that just happens to garner many links and lots of popularity wasn’t necessarily meant to be linkbait, but many hope for this type of success.
The Art of Link Baiting
Kick-Ass Link Building Tips for Your SEO Campaign
Obtaining links from websites related to yours are one of the best and most difficult steps in a search engine optimization campaign. Many SEO experts believe that right now, relevant links are one of the highest factors in ranking well on Google. Not only do high rankings in the search engines help, but links from other websites also send you traffic. Here are some tips to help you get started in finding and getting the best links possible.
Importance of Internal Linking to Your SEO Campaign
Everyone who has studied a little bit of search engine optimization (SEO) knows that linking is one of the key factors to a successful campaign. Many people overlook one of the easiest and most influential types of links they can get, “internal links.” As those who have tried to get good, relevant external links know, it’s not always easy. With internal links, you have complete control over where your links are, what type of links they are and what your anchor text says. Although the benefits of internal links and external links differ, they are both vital to a successful search engine optimization campaign. As simple as it sounds, it is one of the most commonly overlooked steps in most campaigns.
Building .gov and .edu back links
One of the things webmasters try to do with very little success is to acquire high quality back links from web sites with a .gov or .edu extension. Getting links from these types of sites is very difficult because only reputable government or education organizations can register a .gov or .edu domain name, and these organizations tend to link to other equally reputable web sites. Hence, the quality of those backlinks from .gov and .edu are likely to be higher than that of those links from other regular web sites.
Sitewide link vs. single homepage link
There are wild guesses and some informed arguments on whether site-wide or single home page links should be seeked for when you are building backlinks for your site.
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