AdSense, or to be more precise: Google AdSense is one of the most successful ad serving programs in the World Wide Web. A lot of its popularity is attributed to the fact that Google uses it exclusively and extensively on all its web pages. Aside from that, AdSense also constantly upgrades its software in order to keep abreast with the dynamic demands of Internet users and online marketers alike. This ad serving program generates revenues primarily by cost-per-click basis, but AdSense is also known to practice cost-per-action and per-thousand-impressions based services.

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