Simone Legno is most commonly known for his clothing line Tokidoki. Tokidoki is a Japanese inspired lifestyle which includes art prints, clothing, and vinyl toys. Simone Legno’s style combines Japanese pop culture with bright colors and Legno’s own characters.
Thanks to his online portfolio being spotlighted by “The Independent’s” top ten websites, Simone Legno is now a popular fixture at the San Diego Comic-Con. He has also recently been featured as a guest on Extreme Home Makeover.
The artwork used for Tokidoki is full of hidden surprises. Simone Legno uses his illustrations to showcase his love of Japanese culture, and his artwork frequently features Japanese imagery. With modern day geishas with tattoos, various characters eating sushi, Simone Legno’s love for all things Japanese is apparent. The word Tokidoki means “sometimes” in Japanese.
In addition to Tokidoki being its own proprietary brand, Simone Legno’s visual arts and imagery has encompassed various product lines and has collaborated with brands including LeSportsac, Fujitsu, Smashbox, and Hard Candy. Tokidoki artwork has been displayed on many different product lines. These product lines include LeSportsac handbags, Fujitsu tablet computers, and collaboration with Japanese icon Hello Kitty. Simone Legno’s artwork is also available on skateboard decks, watches, soccer balls, as well as prints.
Simone Legno’s artwork is vibrant, unique and fun. Simone Legno combines color with almost graffiti like styled designs and this is what makes his artwork so popular among teens and adults alike.
A Tokidoki store was just opened in New York City earlier this month to great response. This marks the first Tokidoki store in the United States. The store features many popular Tokidoki pieces from t-shirts and watches, to skateboard decks and stuffed plush of various sizes.
Simone Legno through Tokidoki has found a way to channel his artwork into something tangible as well as profitable. When looking at this artists artwork it is hard not to smile as it is so warm and free spirited. Simone Legno is a staple in Japanese pop culture as that is where he has drawn his inspiration for Tokidoki.
Tokidoki transcends mediums and is iconic for that reason. It is trendy, unique and vibrant. There is no denying that Simone Legno lives and breathes his designs. While Tokidoki has had a tremendous reception in Asia, (they have a huge issue with companies counterfeiting their items) the opening of the New York City store should make the brand more noticeable here in the United States. Tokidoki is perfect unique gift idea for children (especially young girls and young women) and is especially fitting for Hello Kitty fans. Simone Legno’s Tokidoki line can be found in most major retailers as well as online through the Tokidoki web store.
Image Credited To Flickr User sarahinvegas
